The BBC has demonstrated a prototype version of the Radio 1 website that deploys Web 2.0 technologies designed to enable new levels of user interaction.

Jason DaPonte, executive producer of bbc.co.uk, showed the MIX07 Microsoft web technology showcase how Radio 1 listeners could create, personalise and share their music playlists and related content.

'The exciting prototype illustrates how we could enable audiences to enhance their online identity by receiving and creating content packages or "badges",' said DaPonte. 'These could include music video, pictures and exclusive BBC interviews from their favourite bands or music events. (leer más...)